I stumbled across this NY Times article by Charles Duhigg on the murky, multimillion-dollar retailer practice of collecting shoppers’ data. The focus of the article is on how this data is used to influence shoppers’ buying habits, with an interesting insight into habits – something we’re constantly trying to develop as musicians.
“One study from Duke University estimated that habits, rather than conscious decision-making, shape 45 percent of the choices we make every day.”
Scientists suggest that habits are formed via a three-part behaviour loop that consists of a cue, a routine and a reward. This loop works to synthesise strings of behaviours together into a relatively automatic sequence – in a process known as ‘chunking.’
Check out the article for some secrets to effectively forming new habits. People often misguidedly try to break habits, but because these bahaviours are often so deeply ingrained, researchers recommend ‘piggybacking’ new desired behaviours onto already existing habits.